Brad Herbert

Brad Herbert is the Senior Vice President of International Banking at Zions Bank, where he leads the bank’s global banking strategy and helps companies across the Intermountain West expand into international markets. Since joining Zions Bank in 2006, Brad has held several leadership roles, including serving as Senior Vice President of Marketing and Communications from 2017 to 2023.
 
A passionate advocate for global commerce and regional growth, Brad oversees the annual Crossroads of the World International Trade Summit, a key responsibility in promoting international business development. In 2018, he joined a Utah delegation of business and government leaders on a trade mission to China, strengthening ties between local businesses and international partners.
 
Brad’s commitment to community service is reflected in his work as a board ambassador for the University of Utah Women’s Resource Center, co-chair of the Utah Food Bank’s Young Professionals Committee, and organizer of “Light Up Puerto Rico,” a humanitarian relief initiative launched in response to Hurricane Maria.
 
He holds an associate degree from Utah Valley University, a bachelor’s degree in Advertising Communications from Brigham Young University, an MBA from the University of Utah, and is a graduate of Pacific Coast Banking School through the University of Washington.
 
Outside of work, Brad is an avid tennis player, golfer, and water skier. He and his wife, Carmen, are the proud parents of four boys.