Digital Marketing & Analytics

Next class starts: August 15, 2024

View full schedule here.

Registration Eligibility: Adults & High School Seniors

High school students must be age 16 or older. Learn more.

Transfer Credit Opportunity

Credit hours for completing this program can be transferred to UVU. Learn more.

Locations

Lehi Campus - Building B

94%

Completion Rate

80%

Placement Rate

In the Digital Marketing and Analytics program, students will learn the fundamental principles of marketing, strategy, and best practices. Students will learn the day-to-day tasks of the modern digital marketer from lectures, guest speakers, presentations, and hands-on application.

Through instruction and hands-on practice, students will learn and test their skills in Search Engine Optimization, Search Engine Marketing, Digital Advertising, Social Media Marketing, Content Marketing, and Email Marketing.

This program is eligible for Financial and Veterans Aid! Learn more

For more information, contact the Program Coordinator.
Employee photo Brandon Anderson
Brandon Anderson

banderson@mtec.edu

Adults and high school seniors. High school students must be age 16 or older.

Registration for Fall 2024 opens April 23, 2024 at 8:00 a.m. online on the MTECH Student Portal and remains open until classes are full. It is recommended to create your MTECH Student Portal account in advance.

Upon registration, you will register and submit payment for the first course in the program. Some fees and materials may be required upfront, while some may be paid later throughout the program.

While not required, you may make a deposit, in person or online, for the full program upon registration to be held in your student account.

  • Satisfy Entrance Requirements with Testing Center
  • Basic computer and digital literacy skills required.
SECTIONCAMPUSROOM #START DATEEND DATESTART TIMEEND TIMEDAYS
Fall 2023Lehi Campus – Building B2068/15/20245/16/20257:30 AM10:30 AMM-F
Fall 2023Lehi Campus – Building B2108/15/20245/16/20257:30 AM10:30 AMM-F
Fall 2023Lehi Campus – Building B2068/15/20245/16/202511:30 AM2:30 AMM-F
Fall 2023Lehi Campus – Building B2068/15/20246/18/20256:00 PM9:00 PMM-Th
Schedule Notes:This program includes hybrid hours completed outside of classroom hours and off campus, and that work is required in order to complete the program.
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Total hours: 600

Course Descriptions
 
Course NameCourse HoursCourse CreditsExternship/Clinical/ WBL CreditsTuition ($120/credit)Course Fees
Introduction to Marketing6020$240.00$401.00
Marketing Design6020$240.00$0.00
Content Marketing & Marketing Analytics12040$480.00$0.00
Email Marketing6020$240.00$0.00
Search Engine Optimization6020$240.00$0.00
Digital Advertising9030$360.00$0.00
Social Media Marketing9030$360.00$0.00
Advanced Digital Marketing6020$240.00$0.00
TOTALS:600200$2,400.00$401.00
Format: table Extra Options: {“skip_cols”:”2,3″,”add-table-headers”:”true”}
Upon registration, you will register and submit payment for the first course in the program. While not required, you may make a deposit, in person or online, for the full program upon registration to be held in your student account.
Format: table-rows Extra Options: {“add-open-table-tag”:”true”,”add-tuition-fees-header”:”true”}
Tuition/FeesCost
Tuition:$2,400.00
Application Fee: $0.00
Registration Fee:$40.00
Total Course Fees:$401.00
Required Materials:$60.00
Industry Exam Fee:$0.00
Format: table-rows Extra Options: {“add-close-table-tag”:”true”}
Course-by-course cost breakdowns can be found on the “Courses” tab above. Upon registration, you will register and submit payment for the first course in the program. Fees and materials may be required upfront, while some may be paid later throughout the program. While not required, you may make a deposit, in person or online, for the full program upon registration to be held in your student account.
Required MaterialsQuantityNotes (ISBN numbers, etc)Cost
Website Hosting and Domain Fees1Personal WordPress website hosting and domain fee for one (1) year$60.00
Access to a personal computer device and internet connectivity This program is a hybrid program and requires online learning. Access to a personal computing device with the ability to run the Adobe Suite and internet connectivity is required for online learning $0.00
Total Cost of Required Materials$60.00
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  • MTECH Program Certificate in Digital Marketing & Analytics
  • Google Ads Certification
  • Google Analytics Certification
  • HubSpot Email Marketing Certification
  • HubSpot Content Marketing Certification
  • HubSpot Social Media Marketing Certification
  • HubSpot Marketing Software Certification
  • HubSpot Search Engine Optimization Certification

At MTECH, you will join an exclusive group of graduates who benefit from a commitment to excellence shared by everyone at the school. From instructors who deliver a relevant, industry-driven curriculum to academic counselors focused on ensuring you have the tools you need to succeed, we all share the same goal: your success as a student.

No, this program does not require an internship for completion of the program. Students are encrougaed to persue internship opportunites throughout the school year as they are presented from program partners.

Yes. Although Mac computers are provided in the classroom, you will need to have a personal computer to complete the hybrid hours outside of class.

Yes, this digital marketing program is designed to start with the basics and walk you through in a step by step process.

This digital marketing class is designed to be roughly 65% hands on application and project learning with 35% lecture learning.

Program length
9 months
Total cost
$2,901
Lehi Campus - Building B
Program length
9 mos
Total cost
$2,901

Course Descriptions

Introduction to Marketing
The Introduction to Marketing course is designed to help students become proficient in the fundamentals and best practices of marketing. The course will cover key digital marketing terms, marketing research, buyer personas, positioning, buyer behaviors, brand management, product management, and pricing. Through lecture, guest speakers, presentations, and hands-on application, students will become proficient in the skills needed to be a modern-day digital marketer.
Marketing Design
The Marketing Design course will help students become familiar with graphic design concepts and platforms. The course will cover marketing design principles, design best practices, and popular graphic design platforms. Students will learn marketing design through lectures, guest speakers, presentations, and hands-on applications.
Content Marketing & Marketing Analytics
The Content Marketing & Marketing Analytics course is designed to help students become proficient in content marketing, web design, and marketing analytics using today’s leading platforms. The course will cover content marketing best practices, content marketing strategy, creating marketing content, website design, website building, website management, tracking marketing analytics, and measuring and reporting on marketing efforts. Students will learn through lectures, guest speakers, presentations, and hands-on applications the best practices and strategies of content marketing.
Email Marketing
The Email Marketing & Customer Relationship Management course is designed to help students become proficient in email marketing, using today’s leading platforms. The course will cover email marketing best practices, email marketing strategy, creating emails, lead generation, creating landing pages, tracking email marketing analytics, and email marketing automation. Students will learn through lectures, guest speakers, presentations, and hands-on applications the best practices and strategies of email marketing.
Search Engine Optimization
The Search Engine Optimization course is designed to help students become proficient in SEO using today’s leading platforms. The course will cover search engine optimization best practices, on-site SEO, off-site SEO, technical SEO, SEO audits, and today's leading SEO tools. Students will learn through lectures, guest speakers, presentations, and hands-on applications the best practices and strategies of SEO.
Digital Advertising
The Digital Advertising course is designed to help students become proficient in Search Engine Marketing using today’s leading platforms. The course will cover digital advertising best practices, bidding strategies, search ads, display ads, video ads, digital ads optimization analyzing ad performance, and current leading digital advertising platforms. Students will learn through lectures, guest speakers, presentations, and hands-on applications the best practices and strategies of Digital Advertising.
Social Media Marketing
"The Social Media Marketing course is designed to help students become proficient in organic and paid social media marketing on today's leading platforms. This course will cover social media branding, social media strategy, social media management, paid social media marketing, influencer marketing, social media tools, and social media analytics. Students will learn through lectures and hands-on training the best practices and strategies of social media marketing."
Advanced Digital Marketing
The Advanced Digital Marketing course is designed to help students become proficient in advanced digital marketing tactics, best practices, and strategies. The course will cover advanced marketing strategies for content marketing, email marketing, search engine optimization, conversion rate optimization, digital advertising, social media marketing, or marketing analytics. Students will learn through lectures, presentations, and hands-on training these advanced marketing skills.
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