Digital Marketing professionals are at the heart of developing, implementing and managing marketing campaigns to promote their company, and its products and services. Digital marketers play a major role in enhancing brand awareness, driving traffic, and acquiring leads and customers within the digital space.
In this Digital Marketing and Analytics program, students will learn the fundamental principles of marketing, strategy and best practice. You will learn both theory and hands-on application of the day to day tasks of the modern digital marketer. Students will learn and test their skills in SEO, SEM, Social Media, PPC, and Content and Email Marketing platforms.
High school seniors and adults only.
Registration for Fall 2022 opens April 20, 2022 at 8:00 a.m. online on the MTECH Student Portal and remains open until classes are full. It is recommended to create your MTECH Student Portal account in advance.
|SECTION||CAMPUS||ROOM #||START DATE||END DATE||START TIME||END TIME||DAYS|
|Fall 2022||Lehi Trades & Technology||206||8/16/2022||5/18/2023||7:30 AM||10:30 AM||M-F|
|Lehi Trades & Technology||215||8/16/2022||5/18/2023||7:30 AM||10:30 AM||M-F|
|Lehi Trades & Technology||206||8/16/2022||5/18/2023||11:30 AM||2:30 AM||M-F|
Total hours: 600
|Industry Exam Fee:||$0.00|
|Required Materials||Quantity||Notes (ISBN numbers, etc)||Cost|
|Website Hosting and Domain Fees||1||Personal WordPress website hosting and domain fee for one (1) year||$60.00|
|Flash Drive 32gb||1||$10.00|
|Access to a personal computer device and internet connectivity||This program is a hybrid program and requires online learning. Access to a personal computing device and internet connectivity is required for online learning||$0.00|
|Total Cost of Required Materials||$70.00|
|Optional Materials||Quantity||Notes (ISBN numbers, etc)||Cost|
|Total Cost of Optional Materials||$0.00|
At MTECH, you will join an exclusive group of graduates who benefit from a commitment to excellence shared by everyone at the school. From instructors who deliver a relevant, industry-driven curriculum to academic and career counselors focused on ensuring you have the tools you need to succeed, we all share the same goal: your success as a student.
No, this program does not require an internship for completion of the program. Students are encrougaed to persue internship opportunites throughout the school year as they are presented from program partners.
Yes. Although Mac computers are provided in the classroom, you will need to have a personal computer to complete the hybrid hours outside of class.
Yes, this digital marketing program is designed to start with the basics and walk you through in a step by step process.
This digital marketing class is designed to be roughly 65% hands on application and project learning with 35% lecture learning.