Digital Marketing & Analytics
Next class starts: August 13, 2024
View full schedule here.
Registration Eligibility: Adults & High School Seniors
High school students must be age 16 or older. Learn more.
Transfer Credit Opportunity
Credit hours for completing this program can be transferred to UVU. Learn more.
Locations
Lehi Trades & Tech Building
Program Description: In the Digital Marketing and Analytics program, students will learn the fundamental principles of marketing, strategy, and best practices. Students will learn the day-to-day tasks of the modern digital marketer from lectures, guest speakers, presentations, and hands-on application.
Through instruction and hands-on practice, students will learn and test their skills in Search Engine Optimization, Search Engine Marketing, Digital Advertising, Social Media Marketing, Content Marketing, and Email Marketing.
This program is eligible for Financial and Veterans Aid! Learn more
For more information, contact the Program Coordinator.
Brandon Anderson
banderson@mtec.edu
High school seniors and adults only.
Registration for Fall 2023 opens April 20, 2023 at 8:00 a.m. online on the MTECH Student Portal and remains open until classes are full. It is recommended to create your MTECH Student Portal account in advance.
Upon registration, you will register and submit payment for the first course in the program. Some fees and materials may be required upfront, while some may be paid later throughout the program.
While not required, you may make a deposit, in person or online, for the full program upon registration to be held in your student account.
- Satisfy Entrance Requirements with Testing Center
- Basic computer and digital literacy skills required.
| SECTION | CAMPUS | ROOM # | START DATE | END DATE | START TIME | END TIME | DAYS |
|---|---|---|---|---|---|---|---|
| Fall 2023 | Lehi Trades & Technology | 206 | 8/15/2023 | 5/21/2024 | 7:30 AM | 10:30 AM | M-F |
| Fall 2023 | Lehi Trades & Technology | 210 | 8/15/2023 | 5/21/2024 | 7:30 AM | 10:30 AM | M-F |
| Fall 2023 | Lehi Trades & Technology | 206 | 8/15/2023 | 5/21/2024 | 11:30 AM | 2:30 AM | M-F |
| Fall 2023 | Lehi Trades & Technology | 206 | 8/15/2023 | 5/21/2024 | 6:00 PM | 9:00 PM | M-Th |
| Schedule Notes: | This program includes hybrid hours completed outside of classroom hours and off campus, and that work is required in order to complete the program. |
Total hours: 600
| Course Name | Course Hours | Course Credits | Externship/Clinical/ WBL Credits | Tuition ($120/credit) | Course Fees |
|---|---|---|---|---|---|
| Introduction to Marketing | 60 | 2 | 0 | $240.00 | $365.00 |
| Marketing Design | 60 | 2 | 0 | $240.00 | $0.00 |
| Content Marketing & Marketing Analytics | 120 | 4 | 0 | $480.00 | $0.00 |
| Email Marketing | 60 | 2 | 0 | $240.00 | $0.00 |
| Search Engine Optimization | 60 | 2 | 0 | $240.00 | $0.00 |
| Digital Advertising | 90 | 3 | 0 | $360.00 | $0.00 |
| Social Media Marketing | 90 | 3 | 0 | $360.00 | $0.00 |
| Advanced Digital Marketing | 60 | 2 | 0 | $240.00 | $0.00 |
| TOTALS: | 600 | 20 | 0 | $2,400.00 | $365.00 |
| Tuition/Fees | Cost | |||||||
|---|---|---|---|---|---|---|---|---|
| Tuition: | $2,400.00 | |||||||
| Registration Fee: | $40.00 | |||||||
| Student Fees: | $365.00 | |||||||
| Tuition/Fees Subtotal: | $2,805.00 | |||||||
| Required Materials: | $70.00 |
| Total: | $2,875 |
Upon registration, you will register and submit payment for the first course in the program. Fees and materials may be required upfront, while some may be paid later throughout the program.
While not required, you may make a deposit, in person or online, for the full program upon registration to be held in your student account.
| Required Materials | Quantity | Notes (ISBN numbers, etc) | Cost | |||||
|---|---|---|---|---|---|---|---|---|
| Website Hosting and Domain Fees | 1 | Personal WordPress website hosting and domain fee for one (1) year | $60.00 | |||||
| Flash Drive 32gb | 1 | $10.00 | ||||||
| Access to a personal computer device and internet connectivity | This program is a hybrid program and requires online learning. Access to a personal computing device with the ability to run the Adobe Suite and internet connectivity is required for online learning | $0.00 | ||||||
| Total Cost of Required Materials | $70.00 |
- MTECH Program Certificate in Digital Marketing & Analytics
- Google Ads Certification
- Google Analytics Certification
- HubSpot Email Marketing Certification
- HubSpot Content Marketing Certification
- HubSpot Social Media Marketing Certification
- HubSpot Marketing Software Certification
- HubSpot Search Engine Optimization Certification
At MTECH, you will join an exclusive group of graduates who benefit from a commitment to excellence shared by everyone at the school. From instructors who deliver a relevant, industry-driven curriculum to academic and career counselors focused on ensuring you have the tools you need to succeed, we all share the same goal: your success as a student.
No, this program does not require an internship for completion of the program. Students are encrougaed to persue internship opportunites throughout the school year as they are presented from program partners.
Yes. Although Mac computers are provided in the classroom, you will need to have a personal computer to complete the hybrid hours outside of class.
Yes, this digital marketing program is designed to start with the basics and walk you through in a step by step process.
This digital marketing class is designed to be roughly 65% hands on application and project learning with 35% lecture learning.
