Digital Marketing & Analytics

Next class starts: August 15, 2023

View full schedule here.

Registration Eligibility: Adults & High School Seniors

High school students must be age 16 or older. Learn more.

Transfer Credit Opportunity

Credit hours for completing this program can be transferred to UVU. Learn more.


Lehi Trades & Tech Building


Graduation rate


Job placement


Avg. salary

Program Description: In the Digital Marketing and Analytics program, students will learn the fundamental principles of marketing, strategy, and best practices. Students will learn the day-to-day tasks of the modern digital marketer from lectures, guest speakers, presentations, and hands-on application.

Through instruction and hands-on practice, students will learn and test their skills in Search Engine Optimization, Search Engine Marketing, Digital Advertising, Social Media Marketing, Content Marketing, and Email Marketing.

This program is eligible for Financial and Veterans Aid! Learn more

For more information, contact the Program Coordinator.
Brandon Anderson

High school seniors and adults only.

Registration for Fall 2023 opens April 20, 2023 at 8:00 a.m. online on the MTECH Student Portal and remains open until classes are full. It is recommended to create your MTECH Student Portal account in advance.

  • Satisfy Entrance Requirements with Testing Center
  • Basic computer and digital literacy skills required.
Fall 2023Lehi Trades & Technology2068/15/20235/21/20247:30 AM10:30 AMM-F
Fall 2023Lehi Trades & Technology2158/15/20235/21/20247:30 AM10:30 AMM-F
Fall 2023Lehi Trades & Technology2068/15/20235/21/202411:30 AM2:30 AMM-F
Schedule Notes:This program includes hybrid hours completed outside of classroom hours and off campus, and that work is required in order to complete the program.
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Total hours: 600

Course Descriptions
Course NameCourse HoursCourse CreditsExternship/Clinical/ WBL CreditsTuition ($120/credit)Course FeesIndustry Exam Fees
Introduction to Marketing6020$240.00$365.00$0.00
Marketing Design6020$240.00$0.00$0.00
Content Marketing & Marketing Analytics12040$480.00$0.00$0.00
Email Marketing6020$240.00$0.00$0.00
Search Engine Optimization6020$240.00$0.00$0.00
Digital Advertising9030$360.00$0.00$0.00
Social Media Marketing9030$360.00$0.00$0.00
Advanced Digital Marketing6020$240.00$0.00$0.00
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Registration Fee:$40.00
Student Fees:$365.00
Tuition/Fees Subtotal:$2,805.00
Required Materials:$70.00
Required MaterialsQuantityNotes (ISBN numbers, etc)Cost
Website Hosting and Domain Fees1Personal WordPress website hosting and domain fee for one (1) year$60.00
Flash Drive 32gb1$10.00
Access to a personal computer device and internet connectivity This program is a hybrid program and requires online learning. Access to a personal computing device and internet connectivity is required for online learning $0.00
Total Cost of Required Materials$70.00
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  • MTECH Program Certificate in Digital Marketing & Analytics
  • Google Ads Certification
  • Google Analytics Certification
  • HubSpot Email Marketing Certification
  • HubSpot Content Marketing Certification
  • HubSpot Social Media Marketing Certification
  • HubSpot Marketing Software Certification
  • HubSpot Search Engine Optimization Certification

At MTECH, you will join an exclusive group of graduates who benefit from a commitment to excellence shared by everyone at the school. From instructors who deliver a relevant, industry-driven curriculum to academic and career counselors focused on ensuring you have the tools you need to succeed, we all share the same goal: your success as a student. 

No, this program does not require an internship for completion of the program. Students are encrougaed to persue internship opportunites throughout the school year as they are presented from program partners.

Yes. Although Mac computers are provided in the classroom, you will need to have a personal computer to complete the hybrid hours outside of class.

Yes, this digital marketing program is designed to start with the basics and walk you through in a step by step process.

This digital marketing class is designed to be roughly 65% hands on application and project learning with 35% lecture learning.

Program length
9 months
Total cost
Lehi Trades & Tech Building
Program length
9 mos
Total cost