Digital Marketing professionals are responsible for developing, implementing and managing marketing campaigns to promote their company and its products or service. They play a major role in enhancing brand awareness, driving traffic and acquiring leads/customers within the digital space. In this Digital Marketing and Analytics Course students will learn the fundamental principles of marketing, strategy and best practice. It offers both theory and hands on application associated with the day to day tasks of the modern day digital marketer. Students will learn and test their skills in SEO, SEM, Social Media, PPC, Content and Email Marketing platforms.
Students will be working with the following Digital Marketing Systems:
- WordPress
- Google AdWords
- Google Analytics
- YouTube
- HootSuite
- HubSpot
Certificates and Licensures
- MTECH Program Certificate in Digital Marketing and Analytics.
- Google Adwords Certification
- Google Analytics IQ Certification
- HubSpot Email Marketing Certification
- HubSpot Content Marketing Certification
- HubSpot Social Media Marketing Certification
- DOMO Marketing Automation Certification
Program Snapshot
Registration Eligibility: High School Juniors, Seniors and Adults only.
Registration Availability: Registration for Fall 2020 opens June 24, 2020 at 8:00 a.m. online on the MTECH Student Portal and remains open until classes are full. It is recommended to create your MTECH Student Portal account in advance.
Program Length: 600 Hours or approximately 9 months.
Times: Mornings and Afternoons. See schedule details below.
Locations: MTECH Lehi Trades and Tech.
Prerequisites
High School Students: Students should coordinate with home high school counselors prior to registration.
Entrance Assessment: Students must take the MTECH Entrance Assessment. The Entrance Assessment is free and takes about an hour to complete. To learn more visit mtec.edu/testing.
New Student Orientation: Students must complete the brief MTECH New Student Orientation prior to the first day of class. To learn more visit mtec.edu/nso.
Schedule
| Session | Location | Room | Start Date | End Date | Start Time | End Time | Days |
|---|---|---|---|---|---|---|---|
| Morning | Lehi Trades and Tech | 206 | 08/18/20 | 05/20/21 | 7:30 AM | 10:30 AM | M-F |
| Afternoon | Lehi Trades and Tech | 206 | 08/18/20 | 05/20/21 | 11:30 AM | 2:30 PM | M-F |
Tuition and Fees
| Item | Cost | Notes |
|---|---|---|
| Registration Fee | $40.00 | |
| Facility Fees | $50.00 | |
| Program Fees | $350.00 |
Includes all access to Stukent Social Marketing and Digital marketing e-books and simulations |
| Tuition | $1,260.00 |
|
| total: | $1,700.00 | All tuition and fees are due at the time of registration. |
Materials
| Item | Cost | Notes | |
|---|---|---|---|
| Website Hosting and Domain Fees | $60.00 |
|
|
| 32 GB Flashdrive | $10.00 | ||
| sub-total: | $70.00 |